I have had their app downloaded on my phone for months before receiving the coupon (#RetentionMarketingWorks) and occasionally glanced at their visually appealing menus. I consider myself an informed consumer and I typically conduct further research before making a purchase, but Blue Apron is a trusted name. They have expanded into the world of wine to accompany their pre-planned meals, sell cookbooks, and cooking utensils. That sounds dramatic but so is trying to hit up three stores and getting home in under an hour but these are daily real-life situations. So the day I got a Blue Apron $30 off coupon in my mailbox I decided to hunker down and give the meal kit idea a try.īlue Apron is one of the most well-known names in the meal kit industry and has been in business since 2012. Without time management skills this city will eat you alive. Honestly, this list could go on and on about New Yorkers and our exceptional time management skills. As a New Yorker we do things like schedule our errands around the train line we take home, utilize wash n ' fold services for laundry, or even getting that bottle of wine delivered home after a long day in the office. Living in New York City has made me even more appreciative of every hour in my day. Why? Because as consumers we are naturally drawn to anything that is convenient, and it is even better if it helps you save money versus eating out. This over saturated market is expected to grow five times that by 2020. The meal kit industry makes up $2 billion out of the 800 billion dollar grocery industry.
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